Product Spotlight

If you’re reading this blog post, you probably know how to write. Maybe you even do it with some regularity. You’re a “writer,” one could say. And there comes a point in the lives of most writers when they chance upon an exceptionally good pen. One that glides across the page like ice. One that does exactly what they want it to do. After a revelation like that, they hold on to that pen until it’s bone dry. They may, for the first time in their life, take notice of the actual brand. They may ask “Where can I get more?” It’s a tale as old as time.

This is precisely what happened to Sam Hart, viral TikTok user and calligraphy aficionado. On April 30th, she uploaded a TikTok (@thesam_show) singing the praises of a particularly smooth promo pen she received from her new apartment building. Coincidentally, her workplace assigned her to a merchandise campaign for their brand, and she pitched her new favorite writing instrument. Naturally, they were a big hit. “I am the most popular person in the office because I am the one who procured these pens,” Sam proclaims proudly. “I’m a hero, in fact.”

The TikTok blew up over the next few days, now sitting at 1.5 million likes and 8500 comments . Like the hero she is, Sam later posted a follow-up with the product name – the BIC Intensity Clic Gel Pen, or ICLGEL – and ended it with a writing demonstration. 

The pen is exclusively supplied by Koozie Group and only available in bulk quantities as a promotional item. Luckily, that happens to be our specialty. Here you’ll find the pen in question, available in a wide range of colors with your brand’s logo printed on them. Of all the promo products out there, there aren’t many that inspire as much passion as a good pen, and the ICLGEL pen is among the best.

For over a century, the Stanley stainless-steel water bottle was a favorite among blue-collar laborers and outdoorsmen; they were insulated enough to stay cold after a day in the sun, while durable enough for lifelong use. But, if you’re reading this in 2024 or beyond, that probably isn’t the demographic or lifestyle you associate with the Stanley brand. In recent years Stanley cups have exploded in popularity, riding a wave of viral marketing, health-based social media trends, and a growing interest in sustainability. TikTok became plastered with personalized Stanley collections, particularly among health-conscious young women (counter to decades of masculine marketing). This widespread, consumerist fervor skyrocketed Stanley’s revenue from $70 million in 2019 to $750 million in 2023 (source: CNBC).

Likely as a result of their overnight success, Stanley products are notorious for their scarcity. Their most popular item four-years-running, the enormous 40 oz. Quencher, is chronically out of stock. New and limited edition colorations seem to disappear from stores as soon as they arrive, with many becoming pricey collector’s items in a booming resale market. Their popularity and utility make them excellent promotional items with a custom imprint or engraving. While owning a Quencher undoubtedly comes with a certain status, Stanley isn’t the only name in the game. If you’re shopping for a stainless-steel insulated water jug that somehow fits in your cupholder, you won’t need to look too hard for quality alternatives.

A fantastic option we’d like to showcase is the 40 oz. Pelican Porter. It shares all the functionality and practicality of the Quencher, while boasting more consistent availability and 18 different color options. Here at Snap, we’re such fans of the Pelican Porter that we’ve used it for both personal use and our own self-promo. At the end of the day, you can’t go wrong with either option. If you think your business might benefit from quality tumblers with your logo for a promotional giveaway, not only do we agree, but we’re happy to help!

People ask us all the time, “What’s new?”

There are always new products available in the promotional products industry, but every couple years an item comes along and takes the promotional products industry by storm. This year will be the year of the Fidget Spinner. Every time we get a sample, one of our kids grabs it and proceeds to play with it for hours. Our manufacturers have been selling them as quickly as they can produce them. We’ve been hesitant to recommend them for projects because it’s been hit or miss if we could get them. They’re that hot.

The good news is that production seems to have caught up with demand. We have several suppliers with plenty of stock. So if you want the current hot item, just let us know. We’re happy to help!

Over the years, one of the most difficult products to find for our clients has been napkins with a full color imprint. You typically have to order very large quantities, and often the print quality has been below our expectations. We had stopped offering full color napkins to our clients because we just couldn’t find a product we were proud to sell.

But no more! We are excited to announce that we have found an excellent source for full color napkins.

The print quality is very nice, and best of all, you can order as few as 100 of these custom printed napkins. Napkins are white, and available in all three traditional sizes: cocktail napkins, luncheon napkins and dinner napkins.

Give us a call or email us for details!