Marketing Makes Good Scents
Research has shown that scent enhances consumer product memories. According to the website Lets Get Scented, “Scent marketing is becoming an incredible tool as brands discover the role scent plays in connecting with customers on an emotional level. It is most effective when combined with other sensory triggers, such as sight, sound and textures to create a unique customer experience. Scent can trigger a memory or desire that influences a purchase decision. Across industries, businesses are using scent as part of multi-sensory marketing strategies to enhance customers’ experiences of a location and its products or services.”
The promotional products industry has been expanding into scented products. One of my favorites are these new Good Scents Pens. They’re available in several wonderful scents including chocolate chips, mocha latte, strawberry fields, vanilla dream (my favorite), green meadow, lemon zest and orange crush (available soon).
And better yet, these pens are made in the USA with 50% renewable plastic. Eco-friendly and USA made make these pens a Scentsational promotion.
Want to create come buzz with your next promotion? How about imprinting your logo directly on to some delicious chocolate or vanilla cookies? Custom imprinted with edible inks in vibrant full color, these 3″ cookies are as tasty as they are beautiful. Each cookie is individually wrapped and can ship standard ground even in warm weather. They are certified Star-D kosher, and are proudly made in the USA.
I used to work with a programmer who whenever the conversation turned to marketing would say “There just aren’t enough monkeys in advertising”. When one of our suppliers gave me my own Flying Monkey, I immediately thought of Randy and named my monkey the Marketing Monkey. He still sits on my desk. (The monkey, not Randy.) I take him to all of my marketing meetings. And I occasionally shoot him across the room just to hear him scream his monkey sounds.
Q. What looks like a blanket, has sleeves, keeps you warm from head to toe, and has sold more than four million units worldwide?