Sales and Marketing

Press Release: Snap Promotions Certified as a Woman Business Enterprise

Lawrence, KS, August 28, 2020 – We are happy to announce that Snap Promotions has been certified by the state of Kansas as a Disadvantaged Business Enterprise (DBE) and a Woman Business Enterprise (WBE).

“It’s always been our intent to pursue certification from Kansas to be recognized as a woman owned business,” says Kristin Eldridge, owner and founder of Snap Promotions, which was founded in 2009. “But when you’re running a small business and involved in the community, it’s not always easy to find the time to fill out all of the paperwork involved.”

While 2020 has been a challenge for many businesses, Snap Promotions has been using this time to pursue ways to make the business even stronger in the future.

“We’re excited to see what new doors this certification can help open for us,” explains Eldridge. “We’ve had existing clients tell us that they can put us on a more preferred status with this certification. Next we’ll be pursuing this same designation from the federal government.”

Based out of Lawrence, Kansas, Snap Promotions was founded by Lawrence residents Lee and Kristin Eldridge in 2009. Snap Promotions specializes in custom printed promotional products, giveaways, decorated apparel and corporate gifts. Snap Promotions works with local, regional and national clients. Learn more about Snap Promotions at

About Kristin Eldridge
Kristin Eldridge founded Snap Promotions in 2009 and has been in the promotional marketing industry since 2001. Eldridge is active with numerous organizations in Lawrence including P.E.O., Lawrence Rotary Club, Cottonwood and the Lawrence Chamber of Commerce.

Press Release: Angie Rexroad Joins Snap Promotions

Lawrence, KS, January 10, 2019 – We are happy to announce that Angie Rexroad is joining the team at Snap Promotions.

“We’ve been wanting to add to our staff, but we’ve been waiting for the perfect person. We couldn’t have found a better fit for Snap Promotions than Angie Rexroad,” says Kristin Eldridge, owner and founder of Snap Promotions. “Angie encompasses the integrity, personality and work ethic we desired.”

Rexroad will be focused on expanding Snap Promotions’ reach in Lawrence, Topeka, and the surrounding communities.

“The promotional marketing industry has appealed to me for years,” explains Rexroad. “Getting to speak with people about their businesses and help them become more successful is a lot of fun. And Snap Promotions has an incredible reputation in the community.”

Based out of Lawrence, Kansas, Snap Promotions was founded by Lawrence residents Lee and Kristin Eldridge in 2009. Snap Promotions specializes in custom printed promotional products, giveaways, decorated apparel and corporate gifts. Snap Promotions works with local, regional and national clients. Learn more about Snap Promotions at

About Angie Rexroad
Angie Rexroad has lived in Lawrence since 1999. She was the owner and co-founder of Love Grub before selling it in 2018. Rexroad, along with her husband Gary, are committed to serving several local charities including Boys & Girls Club, Just Food and Habitat for Humanity. She also spent 11 years working in school district USD 497 with children with exceptionalities.

About Kristin Eldridge
Kristin Eldridge founded Snap Promotions in 2009 and has been in the promotional marketing industry since 2001. Eldridge is active with numerous organizations in Lawrence including PEO, Lawrence Rotary Club, Cottonwood, Lawrence Women’s Network, Toastmasters International and the Lawrence Chamber of Commerce.

Hot Promos for Summer 2011

With Memorial Day now behind us, it’s time to look for some great ideas for your summer promos. Below are just a few of our favorites for the summer of 2011!

CamelBak Water BottlesCamelBak Water Bottles
According to Green Your Way, Americans consume approximately 50 billion bottles of water per year, and the majority of these bottles head straight for a landfill. That’s a lot of waste. And in our minds, a wasted opportunity. Promoting your business with reusable water bottles is both eco-friendly and effective. Many styles and materials exist for promotional water bottles, but our favorite is the CamelBak Water Bottle. These are BPA-free and made from Tritan Copolyester. CamelBak is a popular and trusted brand by camping enthusiasts. Imprinted with your logo, this is an item your clients will keep and use for years to come.

For additional suggestions, we offer Nalgene Water Bottles, aluminum water bottles, stainless steel water bottles, and a broad assortment of BPA-free hard and soft plastic water bottles.

Fiesta 12-Pack Kooler from KoozieFiesta 12-Pack Kooler from Koozie
Summer is an excellent time for travel, picnics and days at the beach or the lake. And it’s important to keep your food and beverages cold. Made by Koozie from 70D nylon, these high-quality insulated bags feature a front zippered pocket, watertight main compartment capable of holding 12 cans, and 1/4″ foam insulation. Available in green, black, red and blue. A useful item that offers repeat exposure to your logo and promotional message.

BBQ SetsBBQ Sets
A great choice for outdoor events and company picnics would be a custom printed BBQ Set. Promotional BBQ Sets are available in dozens of styles, configurations and price points. This particular set includes a durable 300D polyester carry case with zippered closure, exterior storage pocket and 12″ webbing handles. Set components made of stainless steel with hardwood handles and include spatula, fork, tongs, basting brush and four skewers. Your logo can be imprinted on the outside of the carrying case to make this an excellent promotional gift.

Shady .5 oz. Sun Screen with CarabinerShady .5 oz. Sun Screen with Carabiner
Protecting your clients in the hot summer sun is always a great plan. We offer a variety of sun screen products, and our favorite is the Shady Sun Screen with Carabiner. Available with your choice of SPF15 or SPF30 sun screen, these promotional bottles are handy as they can clip directly to a golf bag, backpack or purse with the attached carabiner clip. Sun screen is water-resistant and sweat-resistant.

Mesh Beach ChairMesh Beach Chair
Nothing says summer like a Mesh Beach Chair. This low-slung beach chair is designed for complete comfort and relaxation. Includes a padded headrest, mesh insert in seat and 210D nylon carry bag with white strap and drawstring. The chair is made from powder coated steal and 600D polyester. Available in your choice of red, royal blue and khaki. The headrest and carrying bag can be imprinted with your logo.

Baseball ToteBaseball Tote
Totes come in all shapes, sizes and colors. And now you can get a tote that looks like a baseball! This tote is 19″ diameter x 6″ deep, and made from durable 80 GSM nonwoven polypropylene. This is an eco-friendly product as well. The nonwoven polypropylene is 100% recyclable and made from 40% pre-consumer recycled product. Features 28″ handles. This would be a great gift at outdoor events, baseball tournaments, company picnics and festivals.

Additional tote options include a variety of shopping and insulated totes made from nonwoven polypropylene, cotton canvas and polyester.

Snap Promotions Launches Online Catalog

FOR IMMEDIATE RELEASE: Snap Promotions announces the launch of their new website and online promotional products catalog titled Customizable Promotional Items.

“This new website is the first in a series of online resources we’re planning to launch over the next few years,” says Kristin Eldridge, president of Snap Promotions. “We’re very pleased with our new online catalog.”

Featuring more than 300,000 promotional products, Customizable Promotional Items offers everything from apparel to promotional pens.

“The broad range of products will be very appealing to our customers,” continues Eldridge. “Many of our clients like to do a little window shopping for ideas. And while we will continue to offer our traditional printed catalogs and consulting, this will be a nice complement to our business and resource for our customers.”

Top 10 Uses of Promotional Products

People often think of promotional products just as something used by the marketing department. But promotional products have many uses beyond typical marketing. We often work with multiple departments within a business including human resources, public relations, sales, and yes, marketing. Here’s a list of the top ten uses for promotional products.

Top 10 Uses of Promotional Products
1. Brand Awareness
2. Tradeshows
3. New Customer / Account Creation
4. Public Relations
5. Employee Relations
6. Not-for-Profit Programs
7. New Product / Service Introduction
8. Employee Service Awards
9. Customer Referrals
10. Internal Promotions

Learn more about promotional products from our Promotional Products Fact Sheet.

2010 Holiday Catalogs Have Arrived!

2010 Holiday CatalogsLooking for some great gift ideas for your customers, employees or prospective clients? Well look no further. We’d be happy to send you a copy of The Gift Book 2010. This catalog features hundreds of promotional products and corporate gifts at many price points. Just a few of the products featured include custom wine bottles, holiday gift tins, chocolate boxes, desk accessories, clocks, photo frames, watches and art glass. Fill out and submit the catalog request form to get your copy today!

Think Pink Sports Products for Breast Cancer Awareness Month

Help spread the word, October is National Breast Cancer Awareness Month. And if you’re supporting a charity or local fund-raising event, we have the perfect products to help you promote your business and raise funds for breast cancer awareness. Often these fund-raisers include golf outings and other sports events. Here are just a few ideas for incorporating pink products in your next event.

Think Pink DrinkwarePink Aluminum Sports Bottle: A PBA-free water bottle is perfect for 5k fund-raising runs and walks.

Pink Foam Hockey Puck: Hockey teams at all levels can give out pink foam hockey pucks with information on breast cancer awareness.

Pink Mini Replica Baseball Bat: Bats can be sold at games or online. Neat fund-raising product for baseball teams to raise money and call attention to the cause.

Pink Boxing Gloves: Boxing promoters can use these gloves in a promotion to “punch out” a cure for breast cancer.

Pink Polo Shirt: Real men wear pink, and polo shirts are ideal gifts for October golf tournaments.

Pink Tie: Corporations big and small can provide pink ties to male employees to wear during October.

Golf Balls with Pink Ribbon: A great tee gift giveaway at golf tournaments.

Pink Mini Football: Pro, college, high school and club teams can raise awareness by selling logoed footballs or by tossing them into the crowd during halftime.

Auto Racing Kit: Includes sunscreen, pain reliever, antacid, wet naps and earplugs, all in a pink pouch. Hospitals, doctors and breast cancer awareness activists can hand the pouches out at race tracks during October races.

ROI and Target Marketing

We belong to one of the local BNI chapters, and this week is Kristin’s turn to give the group presentation. We discussed a number of topics for her presentation and eventually settled on ROI and target marketing. So I thought it would be a good time to touch on these subjects here as well. This is not intended to be an in-depth discussion, but a group of ideas to get your wheels spinning in the right direction.

ROI -- Return On InvestmentReturn on Investment (ROI)
I’m sure most of you are already familiar with this term, but in case you’re not, ROI is the cost of a marketing campaign relative to the profit generated during a certain period of time.

Now ROI doesn’t have to be rocket science, though it’s sometimes a challenge to develop a trackable plan. As a marketing professional, I try to break down the ROI of every marketing opportunity we consider. For our business we start by asking ourselves a few simple questions. How much revenue must we generate to break even on this opportunity? (Though your goal shouldn’t be to break even, it’s important to know where this tipping point is located.) And what is our projected revenue from the marketing investment? If we can’t answer these questions, then it’s probably not the right opportunity for us. Or if we don’t expect revenues to reach certain levels, we look for other opportunities.

If you’re unable to measure the results of your company’s marketing plan, you need to reconsider your plan. You need to develop a plan that is measurable, and you must track the results. Can you be successful shooting from the hip? Sure. We all know business owners without a plan who have enjoyed spurts of success. But that’s a tough way to achieve success, and it’s particularly tough to thrive over the long haul without a good, measurable plan.

Target Audience
Too often have I seen business owners give little thought to their target audience. If you’re a plumber, your target audience for a marketing campaign should not be “anybody with water pipes in their house”. The broader the audience, the more difficult it is to develop an effective marketing campaign. The more you refine your target audience, the more likely you are to succeed with your next promotion.

Your targeted audience should coincide with how you position your company, and the image you want to portray. A plumbing company can do many things. Is your strategy to be the cheapest plumber in town? Is your strategy to be the company that specializes in installing high-end bathrooms? These would be two very different lists of prospective customers, and in turn, would require significantly different marketing campaigns to be successful.

This is where we start to combine our trackable plan with our target audience. How many sales must you generate for your plan to be successful? What percentage of your audience can you convert into a sale? The more refined your target audience, the higher the return you should expect from an effective campaign. Having trouble making these predictions? That’s OK. Once again, that’s why it’s so important to track the results. Not every plan will generate the results you expect. And when presented with the same opportunity again, you can make even wiser decisions because you tracked the results the last time around.

Promotional Marketing
One of the reasons promotional items are effective is because they’re typically used to promote to a more refined target audience. Remember, the more refined your audience, the higher your expectations should be to convert prospects into customers. Where a radio spot or TV ad is broadcast (transmitted to a large undefined group), think of promotional marketing as narrowcast.

Good luck, and happy marketing!

Social Media 101 for Small Business — Content Development

A couple weeks ago we discussed some of the most popular platforms for social media for a small business. (View this post.) The focus was on a company blog, facebook and twitter. This week we’ll dive into strategies for the development of content for these platforms.

Most of us involved with small business have to wear multiple hats and don’t have the luxury of a full time copy writer. Hopefully you have somebody on your staff who can do a little writing. If not, there are some options for you that we’ll explore in a moment.

Be an ExpertStep One: Be an Expert
Give some thought to what type of content would be valuable to your customers and prospective clients. What type of knowledge do you have that they do not? Obviously you don’t want to give away all of your trade secrets. But at the same time, if the content doesn’t have value to your customers, it won’t be effective in grabbing their attention.

Let’s pretend that we’re a garden nursery, and that our primary business model is to sell plants, trees and shrubs. Don’t limit yourself to writing just about your specific products. Your content will be even stronger if you can also write around the periphery of your business — a great technique for not giving away all of your knowledge for free. The content needs to relate to your business, but this will open up the doors to many more ideas than if you limit yourself to only your core business. A few story ideas might be “Know when to fertilize your lawn” or “Grasses that grow well in Kansas”.

Develop a list of potential story ideas. This is a great time for brainstorming ideas. Think about seasonal topics. Broad industry topics. And of course stories that relate to your specific products. Add to this list whenever new story ideas come to mind. Many of them you may never get around to developing into useful content, but the act of brainstorming and developing lists will help develop new ideas to write about.

Step Two: Cross Platform Content Development
So you’ve decided how you can portray yourself as an expert in your field, and have developed a list of potential story ideas. Now give some thought to how you can share your content across different platforms. Do you do a company newsletter, either a print version or an emailed version? If not, this would be a good time to consider doing one. You’re already going to be developing content, and newsletters remain an effective way to promote your business. It’s not social media, but as small business people we must find ways to work efficiently and effectively. And sharing content across multiple marketing and social media platforms is a great use of our limited resources.

So for our nursery we’ve decided we want to write an article on what types of plants thrive in direct sunlight that bloom during the summer months. (Can you tell I was gardening this last weekend?) For our newsletter, we’re going to write an extended version of this content — anywhere from ten to twenty paragraphs of information. This fits well into our company’s printed newsletter as our feature article. Keep the article informational, and not salesy. It’s OK to give it a little personality if you can, but the point is to develop content that is useful for your customers.

After this is done, you can now cannibalize the content for the rest of your media needs. If the content isn’t too long, you can use it on your blog, or condense it to a more blog-friendly length. Use the first few paragraphs in your e-newsletter with a link to the complete article on your website. Post some short quips on your facebook page — you might even be able to pull multiple short quips so that you can post content on facebook on several different occasions from this same story. And finally, you need a few very short quips for tweets.

This is a fine strategy for what I would call your core content. Your feature articles. Spend a couple hours writing an article then use it across all of your promotional platforms. But you’ll also need to develop some shorter content for your social media as well.

Step Three: Quick Hits
You will need to mix in some quickies into your social media. This is the best place to let your personality shine. Where your newsletter needs to be a bit more serious, let your hair hang out a bit with your facebook posts and tweets. Comment on special things that are going on at your business. Maybe you’re excited about a new product and want to share a picture and a quick description. Maybe you want to let people know about a special award you’ve received, or a community project you’re involved in. Or maybe you just want to say TGIF!

Let me give you a quick piece of advice: people like to do business with people they like. Let them get to know you better through your posts and tweets. Let them see some character and some personality.

Help! I Can’t Write!
So you say that you can’t write? And nobody on your staff wants to do it either? There are options. If there’s a college in your area, make friends with somebody in the journalism department. College students need experience, and often come cheap. Look around your community, there are probably a number of freelance writers who work from home. Do you belong to any trade organizations? They may have outlets where you can buy content or hire writers. And there are many online communities of writers where you can post your needs for a freelance writer.

Well what are you waiting for? Get to it. And happy marketing.