According to PPAI (Promotional Products Association International):
• 72% of trade show attendees who received a promotional product remembered the name of the company that gave them the product.
• 76% of attendees had a favorable attitude toward the company that gave them the product.
• Including a promotional product with a pre-show mailing increases the likelihood of an attendee stopping by the booth.
• As a rule, promotional products of greater value generate more sales leads than products of lower value.