The Promotional Products Industry generated more than $18.1 billion is sales in 2008.

Top Uses of Promotional Products

1. Customer Goodwill & Retention
2. Tradeshows
3. Employee Relations & Events
4. Brand Awareness
5. Public Relations
6. New Customer/Account Generation
7. Employee Service Awards
8. Not-for-Profit Programs
9. Internal Promotions
10. New Product/Service Introduction

Top Buyers of Promotional Products

1. Education (schools, seminars)
2. Financial (banks, credit unions, stock brokers)
3. Not-for-Profit (charities, churches)
4. Health Care
5. Construction
6. Trade and Professional Associations
7. Real Estate (agents, title companies)
8. Government (public offices, agencies, candidates)
9. Professionals (doctors, lawyers, CPAs, etc.)
10. Restaurants and Bars

Compared to Other Media

Adding a promotional product to the media mix generated favorable attitudes toward a print ad in all cases (up to 44%). The use of a promotional product as the advertising medium alone achieved maximum impact, up to 69% increasing brand interest and 84% in creating a good impression of the brand.

Source: PPAI (from 2008 sales figures)