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Tech Time: USB 3.0 is Here (Well Kind Of)

If you don’t know by now that I’m a computer geek, then you don’t know me very well! I love technology. And I love promotional marketing. So you won’t be surprised when I tell you that I get excited about new tech-oriented promotional products.

Whether you save files to a USB drive, own a digital camera, listen to music on your MP3 player, or keep your coffee warm with a USB coffee warmer (that we can imprint with your logo), you’re likely utilizing USB devices all the time. As are your customers and your employees. We offer a wide variety of USB devices that make exceptional promotional gifts.

USB 2.0 has been the standard for several years. But now we have USB 3.0. What does that mean and why should you care? According to PCWorld, “The theoretical throughput improvement offered by USB 3.0 is dramatic — a theoretical 10X jump over existing USB 2.0 hardware. USB 2.0 maxed out at a theoretical 480Mbps, while USB 3.0 can theoretically handle up to 5Gbps.” You can read the full PCWorld article here.

Sound like gibberish? Sorry about that. I’m a geek. All you need to know is that USB 3.0 is fast. REALLY fast.

USB 3.0 Promotional DriveFew computers are available with USB 3.0 technology, and few devices are available that are USB 3.0, but it will quickly become the standard on all computers and devices. And today I spotted the first USB 3.0 memory drives available in our industry.

USB 3.0 devices should be backwards compatible, meaning that you can use them with computers that are USB 2.0. Like all new technology, expect to pay a little more for the newest and fastest. And if any of your employees and customers are as tech-geeky as I am, they will love you if you give them a new USB 3.0 drive.

Snap Promotions Launches YouTube Channel

Snap Promotions Launches YouTube ChannelSnap Promotions is proud to announce the launch of their own YouTube Channel, which can be found on YouTube under the user name of MySnapPromotions.

“Working in conjunction with some of our favorite suppliers, we’re able to bring our products to life through video,” says owner Kristin Eldridge. “We have several videos on the site already, and will be adding many more as time allows.”

Product videos will include new and old items alike.

“One of my favorite new videos is the Giant Pencil. Not only does it showcase the product, our partner All-in-One has made the video fun as well.”

YouTube Preview Image

View more videos from Snap Promotions here!

Gourmet Coffee Makes For A Great Promotional Gift

When I glanced at the thermometer this morning it was two degrees. No wonder I’m dreaming about coffee today. And we’ve got some great ideas for utilizing gourmet coffee as promotional gifts.

Stand Up Coffee Mug Stuffer
Stand Up Coffee Mug Stuffer
Stand out from the crowd with our new stand up gourmet coffee package. This new coffee packet stands upright on a table making it an attractive thank you or promotional coffee gift. Brews one pot (10-12 cups) of Arabica gourmet coffee and fits inside your mug. Each gloss white foil package contains 1.5 oz. of fresh roasted ground coffee. Available in Christmas Blend (seasonal), Richard’s Blend or Vanilla Hazelnut. Available with other premium coffee flavors for orders of 250+ pieces.

8 oz. Gourmet Coffee
8 oz. Gourmet Coffee
A large package of our fresh roasted gourmet coffee packaged in a stay-fresh foil bag (kosher). Each 8 oz. package yields approximately six full pots of coffee. If not specified, ground coffee is assumed. Whole bean coffee available, indicate “Whole Bean”.

Bag colors: Gold, Silver, Black, White, Designer Blue or Designer Red.

Flavors: Richard’s Blend, Richard’s Blend Decaf, Colombian Supremo, Kona Blend, Italian Espresso Blend, Double French Vanilla, Hazel Nut and Cinnamon Crumb Cake. Other custom flavors and blends available, please inquire.

Coffee Single -- Instant Coffee
Coffee Single — Instant Coffee
The rich flavor of Colombian gourmet coffee with the convenience of a single serving package (yields one mug). Each package contains 100% instant kosher Colombian coffee. Simply add (10-11 oz.) hot water and enjoy!

Gourmet Coffee Bag -- Direct Print
Gourmet Coffee Bag — Direct Print
This Arabica coffee bag fits inside a mug and brews one pot (10-12 cups) of fresh roasted Kosher gourmet coffee. Great for complex graphics — prints directly on front and rear wrapper.

Flavors: Richard’s Blend, Richard’s Blend Decaf, Colombian Supremo, Kona Blend, Italian Espresso Blend, Double French Vanilla, Hazel Nut, Cinnamon Crumb Cake, Organic Fair Trade Certified Coffee.

Organic Fair Trade Mug Stuffer
Organic Fair Trade Mug Stuffer
Brews one perfect pot (10-12 cups) of Organic Fair Trade Certified(TM) gourmet coffee (kosher). Each white package contains 1.5 oz. of fresh roasted ground coffee. Organic coffee is grown without the use of chemical pesticides and fertilizers. Fair Trade coffee certification assures that family farmers receive a fair price for their harvest, environmentally sustainable farming is encouraged and forced child labor is prohibited. Larger bag available.

Gourmet Coffee Bag -- Direct Print in Full Color
Gourmet Coffee Bag — Direct Print in Full Color
This Arabica coffee bag fit inside a mug and brews one pot (10-12 cups) of fresh roasted Kosher gourmet coffee. Great for complex graphics — prints directly on front and rear wrapper.

Flavors: Richard’s Blend, Richard’s Blend Decaf, Colombian Supremo, Kona Blend, Italian Espresso Blend, Double French Vanilla, Hazel Nut, Cinnamon Crumb Cake, Organic Fair Trade Certified Coffee.

This is just a sampling of our promotional coffee options. Drink up and keep warm. It’s cold out there!

Snap Promotions Launches Online Catalog

FOR IMMEDIATE RELEASE: Snap Promotions announces the launch of their new website and online promotional products catalog titled Customizable Promotional Items.

“This new website is the first in a series of online resources we’re planning to launch over the next few years,” says Kristin Eldridge, president of Snap Promotions. “We’re very pleased with our new online catalog.”

Featuring more than 300,000 promotional products, Customizable Promotional Items offers everything from apparel to promotional pens.

“The broad range of products will be very appealing to our customers,” continues Eldridge. “Many of our clients like to do a little window shopping for ideas. And while we will continue to offer our traditional printed catalogs and consulting, this will be a nice complement to our business and resource for our customers.”

Five Tips When Designing Your Logo

I have been involved in the design world and the printing industry for more than 20 years. I’ve been responsible for printing thousands of logos on thousands of different products. There are many important elements to consider when designing a logo — such as colors, style and your target audience. But too often, designers fail to consider one of the most important elements of a good logo — printability.

1 – Layout
When designing a logo, consider creating a horizontal and a vertical version of your logo. If your logo is tall, it will not print well on a pen. And if it’s too wide, it will never print well on a stress ball. By creating two versions of your logo (with the same basic elements), you open up endless possibilities for utilization of your logo. You may be surprised at how often you utilize your secondary layout of your company logo.

2 – Color vs Black & White
Every logo needs to look good if it’s printed in one color. Convert your logo to one imprint color such as black. Does it still look good? Full color logos may be beautiful on your website, but are not always practical for printing. What happens when you put it on your fax cover sheet? What about in a B&W ad in the phone book?

3 – Size
There will be times where you’ll need to print your logo small. Is your logo still readable if it’s only 1″ wide? Smaller? Print your logo at various sizes and make sure that it’s still readable and looks great at every size. This is another reason to create horizontal and vertical versions of your logo. Sometimes one of the two formats may work considerably better at smaller sizes. If your logo is unreadable when it’s small, you’ve got a problem.

4 – Shades
A shade or a screen of a color presents certain challenges when imprinting your logo. Let’s say your logo is in blue, and the designer has used several shades of the blue in the logo. Shades are printed by imprinting “dots” and leaving some of the background between the dots. The darker the shade, the more dense the printing of the dots. The easiest example is to think of a B&W photo in a newspaper where you can really see the dots. Well what happens if you want to order a blue coffee mug with your logo on it? You’ll probably want to print your logo in white. Well then what are you going to do with the screens of blue? I would certainly suggest that you have a version of your logo where only solid colors are utilized, preferably giving yourself an option to print a one color version of your logo without screens.

5 – Simplicity
Complex logos may be “cool”, but can often become a printing nightmare. Sometimes a simple logo can be more striking and memorable than a complex logo. And if you create a logo keeping in mind all of the elements we’ve discussed today, I bet you’ve already ended up with a logo that’s not too complex to print well.

Your logo is important, and is often a first impression with a new client. Sometimes the most important ability for your new logo is printability. Good luck and happy marketing.

Custom Logo Elastic Bands

Custom Logo Elastic BandsThese silicone elastic bands are all the rage these days. One of the hottest new products to hit our industry in years. My daughter has a large collection of these Silly Bandz in all shapes and colors. A great promotion for younger customers or to show school spirit. Pick your color and provide your logo. It’s that easy.

Another Happy Client!

Lauren in a Distressed Embroidered HoodieWe love our clients, especially when they send us pictures modeling our apparel! Here’s Lauren from Merriman in Seattle, Washington, showing off their new distressed embroidered hoodies. Very nice. Lauren looks Snaptastic in this hoodie.

Send us pictures of how you’ve used your Snap purchases and maybe you can be here next to Lauren!

Most Popular Techie Holiday Gifts

For Immediate Release: Lawrence, KS, November 10, 2010 – Snap Promotions has released a list of their top ten tech-oriented promotional holiday gifts.

“These techie gifts are a great way to build brand loyalty with younger consumers,” explains Kristin Eldridge, president of Snap Promotions. “These gifts can be decorated with a company’s logo, and given to prospective customers and employees alike. They also make great thank you gifts for your best clients.”

Snap Promotions list of their most popular techie promotional gifts.

1. USB Drives
2. Digital Photo Frames
3. Custom Skins for Mobile Phones and MP3 Players
4. Laser Pointer Pens
5. Laptop Sleeves
6. Cordless Computer Mouse
7. Moblie Phone Holders and Cases
8. Weather Stations
9. MP3 Players and Ear Buds
10. Assorted USB Devices

While the promotional products industry has suffered like many other industries during the down economy, some product categories have continued to grow.

“There are so many wonderful options for gifts,” says Eldridge. “They’re definitely among our best sellers this time of year.”